innovating customer experience with advanced presentation technology
LG Electronics (Thailand) Co., Ltd., a leader in premium home entertainment, has announced a partnership with ATTA Autohaus, the first digital showroom of Mercedes-Benz in Thailand. This collaboration introduces an unparalleled luxury showroom experience, featuring a range of premium LG TVs. These include the world’s largest 97-inch OLED TV, the 55-inch OLED Pose?, and the LG StanbyME. Strategically placed as information displays and digital art galleries, these TVs enhance the customer experience. Since its opening in 2020, ATTA Autohaus has established itself as more than just a luxury car showroom, but also as Thailand’s first automotive digital space. This Authorized Mercedes-Benz Dealer and Service Center’s commitment to excellence has led it to seek impactful partnerships, with a focus on offering superior experiences for customers and visitors. A key aspect of this collaboration is the enhancement of the visitor experience through high-quality, ultra-large screens and modern lifestyle screens.
Mr. Sunghun Jung, President, LG Electronics (Thailand), Co., Ltd., commented: “Engaging customers is crucial for success. Providing an enjoyable experience can delight customers even before they engage with product information. LG believes that alongside the quality of products and services, enhancing customer satisfaction through a pleasant atmosphere and accessible presentation significantly influences purchase decisions. This partnership has allowed us to deploy LG OLED TVs at the ATTA Autohaus showroom, enriching the viewing experience to match the premium ambiance. The LG StanbyME, a top-tier lifestyle screen, offers detailed technical information on automobiles, enabling customers to interactively explore digital details. We’re proud of our innovations and invite ATTA Autohaus’ customers and those seeking a premium lifestyle to experience the next level of luxury car showrooms.”
Ms. Jittirat Tantasirin, Co-CEO of Benz Talingchan and ATTA Autohaus Co.,Ltd., stated: “Being a partner with LG’s Thailand is a crucial part of our company missions to deliver innovative and sustainable customer experiences with high technology for modern living lifestyle and create seamless mobility solutions for all. We aims to connect online together with offline experience in our physical showroom in every touch points. We believe that all customers will enjoy the contents and exceptional viewing experience. LG TVs’ advanced technology and high-quality imaging align perfectly with the Mercedes-Benz contents and flexible viewing options for customers’ customization experience in our showroom. This collaboration enhances our customer experience and positions us as Thailand’s most fascinating luxury automotive digital space for all.”
Additionally, ATTA Autohaus is offering exclusive gifts – an LG StanbyME valued at 44,990 THB – for customers reserving any model of Mercedes-Benz Certified and Executive car from today until January 31, 2024. Moreover, LG is offering a 44% discount on its TV products exclusively for ATTA Autohaus and Benz Talingchan from February 1 to 29, 2024, on www.lg.com/th, using the discount code recommended by ATTA’s customer service team.
Visit ATTA Autohaus on Ratchaphruek Road to experience this elevated luxury car showroom. For more information, please visit https://www.atta.mercedes-benz.co.th/. For details about LG TVs, visit www.lg.com/th.
