Fujifilm Business Innovation, a global leader in office and printer solutions, is pleased to announce the appointment of Friend OA Center as its authorised after-sales service provider for Thailand’s central and western regions. This strategic partnership is part of Fujifilm’s nationwide partner network strategy or Channel Transfer Project (CTP), operating under the company’s initiative “Co-Operation: Work Together, Grow Together, Success Together.” The initial phase of this collaboration will focus on maintaining and enhancing service quality for existing customers under contract with FUJIFILM, while also laying the groundwork to support future business expansion.
Mr. Masaaki Yanagiya, President of Fujifilm Business Innovation (Thailand) Co., Ltd., stated, “This year, the company remains committed to advancing and establishing robust after-sales service standards that ensure comprehensive coverage nationwide. Our goal is to empower our business partners, enabling them to deliver enhanced and integrated services to our business associates. This approach not only supports the expansion of new customer bases but also ensures the retention of our existing customers, which is essential for maintaining strong relationships with our partners and customers across all business sectors.”
As the Authorized Service Provider, Friend OA Center will cover six provinces: Samut Songkhram, Suphan Buri, Kanchanaburi, Ratchaburi, Phetchaburi, and Prachuap Khiri Khan. Their services will encompass repairs, maintenance, and expert consultations on the use of Fujifilm office equipment and products. All services will be carried out by a team of professionals who have undergone rigorous training to meet Fujifilm’s stringent standards.
This initiative is designed to deliver robust support to the business partners, enhancing the service quality provided to customers of Fujifilm Business Innovation products. It is a strategic move that align with Fujifilm’s business direction to fostering growth through a cohesive nationwide network of partners, embodying the ethos of “Co-Operation: Work Together, Grow Together, Success Together.”
In the current competitive business environment, corporate customers continue to demand swift and comprehensive services. Therefore, Fujifilm’s strategy of collaborating with local business partners is highly effective. These partners bring flexibility and regional expertise, along with a readiness to invest in personnel and facilities, ensuring that service standards meet the high benchmarks set by Fujifilm.
Mr. Somkid Rattanaburi, Managing Director of Friend OA Center Co., Ltd., said, “The signing of this cooperation agreement with Fujifilm Business Innovation Thailand marks a significant milestone for Friend OA Center Co., Ltd., offering us an excellent opportunity to expand our business. We are honored to be appointed as an official service representative and committed to delivering a full spectrum of services, including repair, maintenance, and consultation for Fujifilm office equipment and products. Our team has been rigorously trained by Fujifilm’s customer service experts, ensuring that our service meets the highest standards of excellence. This partnership not only strengthens our business but also enables us to offer our customers world-class service quality.”
Mr. Yanagiya also highlighted that Fujifilm Business Innovation (Thailand) Co., Ltd. has established an extensive network of authorised agents, covering 33 provinces in the North and Northeastern regions. S.K. OA Center Co., Ltd., the first comprehensive business partner appointed in 2023, serves 23 provinces in the North and Central regions, while Ubon Ifec Limited, appointed earlier this year, covers 10 provinces in the lower Northeastern region. The addition of Friend OA Center further extends Fujifilm’s coverage to an additional 6 provinces. The initial phase of this collaboration will focus on maintaining and enhancing service quality for existing customers under contract with FUJIFILM, with plans to support future business expansion. This approach underscores the company’s ongoing commitment to delivering exceptional service across Thailand.
For more information and updates about Fujifilm Business Innovation (Thailand) Co., Ltd., visit our official Facebook page at Fujifilm BI Thailand or contact us at 02-660-8000.