Highlights “Thai Life, German Quality” Campaign to Boost Year-End Sales and Sets Eyes on Vietnam Market for 2024
STIEBEL ELTRON, a market leader in water solutions headquartered in Germany, reported a continued growth in the fiscal year 2023. The company has seen its global sales rise by 100% in the past 3 years, while in Thailand, the sales surpassed one billion baht, or increased by 8%. The global growth is mainly attributed to renewable products, especially Heat Pumps that have been consistently well-received globally.”
Roland Hoehn, Managing Director of STIEBEL ELTRON ASIA Ltd., stated that, “STIEBEL ELTRON is committed to business development with a strong focus on supporting our partners and affiliates. This includes offering German engineered products with high-quality product technology, delivering operational excellence together with environmental responsibility.”
“STIEBEL ELTRON has continued to build on its success throughout 2023, with its Heat Pump being a standout product on a global scale. The product has enabled robust sales growth worldwide. The Heat Pump is a product that responds to the market needs of energy efficiency and global warming reduction.”
Mr. Roland further stated that, “In addition to continuously focusing on manufacturing and product development to meet customer needs, STIEBEL ELTRON also places importance on building a positive brand perception. This is achieved through our new marketing campaign ‘Thai Life, German Quality.’ The initiative aims to reinforce in a casual way STIEBEL ELTRON ‘s leadership as a German-standard ‘Water Solution Expert’ that can meet all kinds of requirements and cater to the Thai lifestyle effectively.”
As for the 2024 direction, which coincides with the 100th anniversary of the STIEBEL ELTRON brand, the company remains committed to continuously inventing and developing innovative products and services. This is to elevate the quality of life and meet all the needs of our diverse customer target groups through water solutions, along with maintaining a sustainable environment for the future.
STIEBEL ELTRON has also set its sights on extending its success by expanding both its business and market footprint in Vietnam and the broader ASEAN region. In line with its objectives in attracting local consumers, the company has already debuted showrooms and appointed retail agents across Vietnam, accompanied by multi-channel marketing efforts. The move also serves to strengthen Thailand’s role as a robust manufacturing and export hub in Asia, taking advantage of its strong economic and labor infrastructure. This, in turn, will help spur growth in the economy of Thailand.
