LINE Thailand, led by Chief Executive Officer Dr. Phichet Rerkpreecha, has announced the appointment of three top executives to strengthen all aspects of its business ecosystem and increase the company’s business management efficiency as Thailand’s digital economy advances. The new appointment will become effective on June 1, 2023.
Mr.Weera Kasetsin, Director of Engineering, has been named Chief Product Officer, with responsibility for directing and managing the development of products and services for the LINE app to fulfill the needs of users. With over 25 years of experience, his mission is to enhance the user experience in communication, lifestyle, and business solutions.
Miss Nicharass Archyasithiwat, Director of Marketing and Communications, has been appointed Chief Marketing Officer, with responsibility for overseeing and managing the strategy for brand and marketing communications as well as corporate communications. Her objective is to develop ideas for product and service offerings that will suit the needs of a rapidly evolving market. She has over 25 years of brand and marketing experience with top business organizations and leading global brands.
Mr.Ratthi Chatdamrongsak, Director of Advertising Business, has been announced Chief Commercial Officer, in charge of directing and managing commercial operations, which includes solution platforms such as the all-encompassing LINE FOR BUSINESS, LINE Consumer Business, and other commercial innovations. He has over ten years of expertise developing advertising strategies for several prominent organizations.
Mr.Norasit Sitivechvichit, Chief Operating Officer, will continue to oversee and manage the operations of both the commercial business group and the content and service innovation business group.
Source: Chomchaviwan