Acer Computer Co., Ltd., a leader in IT innovation, has extended its Lifestyle Brands strategy under the theme of Live, Work, Learn, Play, by emphasizing the importance of sustainability for business, partner ecosystem, and the environment. Through this strategy, Acer’s products and solutions have been developed with in-depth understanding and expertise to truly meet the needs of consumers and businesses.
Mr. Alan Chiang, Managing Director for Acer Computer Thailand and VP of Indochina, said that the Covid-19 pandemic has changed our way of living, working and learning to contactless interaction, hybrid working, remote access as well as virtual activities. Meanwhile, climate change is another concern that requires urgent actions such as reducing wastes, increasing the use of renewable energy and recycled materials. Acer has recognized the importance of this situation, so in addition to its commitment to being a Lifestyle Brand, the company has established Green IT mission. Under this mission, Acer will offer products made from recycled materials and create a strong ecosystem to attain sustainability for Acer’s business and its partners. With Dual Transformation strategy, Acer has driven parallel businesses and has become more than a computer vendor, it has now been a Lifestyle Brand offering IT solutions and products that address Live, Work, Learn, Play requirements for businesses and consumers.
Ms. Nuttawan Tapownoi, Senior Manager, Enterprise and Commercial Products, said Acer’s Enterprise and Commercial business group offers solutions and platforms to meet the requirements of businesses and organizations as data is the heart of today’s business. This is divided into two main trends, namely The Power of Data and Digital Lifestyle, focusing on three industries – education, healthcare and manufacturing.
The Power of Data : consists of solutions and products in the Altos Computing family that are delivered in two parts by extending from data management to effective application and presentation
1) Centric the Artificial Intelligent: combines artificial intelligence technology to leverage digital information more effectively
- Altos aiWorks : an AI development platform that enables a quick and easy experience of providing an environment for development teams or large single projects
- Acer VeriSee DR : one of the successful AI developments that leverages diabetic retinopathy patient database to create more accessible and sustainable public health services
2) Experience in Digital Universe: empowering organizations to create experiences in the digital world
- Mixed Reality Ecosystem : a digital ecosystem that combines high-performance workstations with software for AR/VR development in the business sector, as well as digital human resource development
Digital Lifestyle: business operation that integrates and leverages IoT to create personalized digital experiences
1) EDGE Computing : corporate IT framework that focuses on service reliability and responsiveness under limited locations and environments
- Altos BrainSphere(TM) Server & Workstation with Sunlight : computing suite that combines hardware and HyperConverged software for maximum processing performance
2) Everywhere Workplace: responds to all working styles, ready to adapt in any situation
- AltosCloud VDI : computing model that supports work from anywhere on a safe environment but still complies with corporate standards
- Medical Mobile Station : addresses the requirements of public health agencies in distributing healthcare services with technology that will enable healthcare professionals to work more quickly, easily and efficiently
Mr. Supong Tangtongbenjasin, Associate Director, Retail Business Group said Acer’s consumer product group focuses on responding to consumers’ lifestyles. Apart from computers, it offers a wide range of products that support an innovative lifestyle.
In Live group, there are:
– acerpure air purifier and circulators. This year, three additional models have been released, which are:
- acerpure cool 2in1 C2
- acerpure pro P2
- acerpure cozy F1
– Portable Air Purifier: a portable air purifier that uses UV light to filter the air
– Anion Generator: an ionizer that produces negative ions
– Gadgets
- Acer True Wireless Stereo Earbuds : FAE-62 Slizer, FAE-70 Airbuds , FAE-7 Powder Box
- Acer True Wireless Stereo Earbuds
– Pawbo equipment for pets, including smart feeders, motion detectors, smart fountains and hair dryers
– Xplova, equipment for indoor cycling enthusiasts with the following products:
- Xplova HS5 heart rate monitor
- Xplova NOZA-S smart trainer with powerful direct drive riding
- Xplova X3 GPS cycling computer
Work, a product line that caters the needs of professionals who require productivity:
- Acer Swift X, thin & light notebook with sleek design, long battery life, fast charging, powered by AMD RyzenTM 5000 Mobile and NVIDIA(R) GeForce Graphics
- Acer Swift 5, the top of the Swift line with premium design
- Acer Swift Air, thin & light notebook with 16″ 4K OLED screen
- ConceptD 3, ConceptD 5 the best device for creators, new design with Ezel mode and WACOM pen, better pressure support, Delta E <1 color accuracy
- ConceptD Mix, 14″ notebook with audio editing functions
Learn products specifically designed for students, focusing on stylish design, and better performance for today’s learning experience
- AIO Aspire C Series (All-in-One), all-in-one computers that deliver smooth performance
- Acer Swift1, thin& light notebook at affordable price
- Acer Aspire 3, Aspire 5, new design notebooks with a slim chassis and lighter weight, accommodating various applications
In the Play group, products for gaming in Predator and Nitro series:
- Helios300 gaming notebook with advanced design and thinner bezel, enlivens gaming experience with RGB keyboard
- Predator Triton500 / Triton 300 gaming laptops for pro gamer with 16″ and 14″ screens, new design, beautiful graphics on top cover, RGB keyboard
- Acer Nitro5 gaming laptop with 15″ and 17″ screens, sleek design, RGB keyboard
- Orion 3000, redesigned gaming desktop from Predator, compact but powerful. Besides the hefty power, performance is enhanced by two FrostBladeTM fans to lower the temperature
- Predator X25 gaming monitor with outstanding ergonomic design delivers high color quality with VESA certified DisplayHDR
- PredatorShot, energy drink for gamers, streamers, and young professionals who spend long hours staring at screens. Enriched with nutrients that help nourish the brain and eyes, this energy drink is available in all 7-eleven branches nationwide.
Acer recently launched Acer Vero, an eco-friendly notebook made from 30% recycled PCR material from the top and bottom lids, bezels, all work surfaces to keyboard caps. Moreover, Acer Vero packaging uses recycled paper, and it can be converted into a laptop stand for full benefits.
Mr. Nitipat Praweenwongwuthi, Marketing Director, said, “Under Acer’s Lifestyle Brands strategy, we are committed to offering products and solutions that are carefully developed from our insights on consumers’ behaviors and lifestyles as well as requirements of various industries. We have enhanced and expanded our expertise in innovations to create products that truly meet the needs of users. Moreover, we aim to create business sustainability that extends to our partners and ecosystem, along with environmental sustainability. On the business side, we have developed AI innovations with the Altos AiWorks platform for software developers to support the growth of technology and make full use of data. One of our successful works is Acer VeriSee DR, which is trusted by hundreds of hospitals in Taiwan as a tool for diagnosing and monitoring diabetic retinopathy. As for Thailand, it has already been approved by the FDA. Furthermore, Acer has developed Planet9, a platform for the gaming industry that helps with practicing, organizing competitions, gamer ranking, enabling further development in various aspects as well as collaboration with partners for training. This will help develop potentials and opportunities related to e-sports, and create gaming professions in the future.”
“Regarding the environment, Acer is strongly committed to environment protection. We aim to reach 60% renewable energy usage by 2025, along with the use of PCR material in key products such as notebooks, PCs and monitors. We released Acer Vero notebooks that are made with 30% PCR material, while its packaging is made from recycled paper. Acer Vero sales show us that consumers care about the environment as much as we do. Meanwhile, by working with designers, Acer began to use recycled materials for storefront showcase such as boxes, display stands, decorations. At the same time, e-waste is another concern that Acer is focusing on. The company has collected electronic wastes through 33 Acer Service Centers, allowing people to dispose of electronic wastes at the right place. These wastes will later be properly sorted and destroyed. Acer plans to further expand this eco-friendly service in 2022.”
Source: PC & Associates Consulting
