Bangkok Bank sponsors RoV Pro League 2021 Winter and launches special promotion to invite gamers to apply for mobile banking with an aim to penetrate the gaming market to expand its new generation customer base by 40%
Bangkok Bank joins RoV (Arena of Valor) to support RoV Pro League 2021 Winter, a major event for gamers. The Bank has launched a special promotion for those who apply for Bangkok Bank Mobile Banking in which they will receive an RoV Limited Edition blanket, with the aim of gaining a foothold in the gaming and e-sports market in order to expand its new generation and “First Jobber” customer segments by 40%.
Bangkok Bank Executive Vice President Prassanee Ouiyamaphan said that the Bank has joined RoV (Arena of Valor), a popular online game worldwide including in Thailand, to co-sponsor the RoV Pro League 2021 Winter, the professional league competition for gamers with total prizes worth more than 10 million baht. This will be another channel to reach out to a new generation of customers, especially RoV fans. In addition, the Bank has launched a special promotion to offer an RoV Limited Edition blanket (2,000 privileges only) to new customers who apply for Bangkok Bank Mobile Banking between September 6 to November 7, 2021.
Sponsoring this activity will enable the Bank to reach out to a new generation of customers by using mobile banking and digital services, something that these customers are familiar with and are ready to learn about by themselves. Meanwhile, the Bank has developed additional functions under the concept of “changed, not the same” to enhance customer satisfaction and provide a better user experience while responding to the needs of new target groups, especially new generations and “first jobbers”, with an aim to increase the market base of this group by 40% and expand the total number of customers to 13 million by the end of this year.
“People interested in online games are not just young kids. Online games and e-sports have expanded to players ranging from 15-35 years old. The Garena RoV Thailand Facebook page has more than 4 million followers. It is a high-growth industry that the Newzoo Global Games Market Report 2021 estimated will grow to more than 1 billion US dollars, up 14.5% from the previous year, with further growth forthcoming. The Bank believes that the sponsorship of RoV Pro League 2021 Winter and the accompanying promotion will give it further access to the younger generation and first jobber customer segments. The Bank is placing great emphasis on these groups and is ready to be their trusted partner by providing new financial solutions that resonate well with their lifestyles and create financial growth in line with the financial stages of their lives,” Ms. Prasanee added
Senior Director, Head of Garena (Thailand) Krit Pattanateacha said “Games and e-sports communities are diverse, with Newzoo projecting that the Southeast Asian market will grow to 42.5 million e-sports viewers by the end of 2021. The growing market has prompted more businesses to engage by sponsoring e-sports leagues and tournaments. Bangkok Bank is one of the partners of the ongoing RoV Pro League 2021 Winter which is a major tournament. Under the collaboration, we hope that RoV players who make payments using Bangkok Bank Mobile Banking will have an enhanced experience and hope that all RoV enthusiasts will fully enjoy the final tournament of the year”.
RoV fans who collect limited items can find out more about the application for Bangkok Bank Mobile Banking or the RoV Limited Edition blanket promotion from all Bangkok Bank channels including www.bangkokbank.com, Bangkokg Bank LINE Official, Bualuang Phone 1333 or 0 2645 555 or contact Garena Customer Service at https://support.garena.in.th/new/games/faqs/1/garena-rov
Source: Bangkok Bank